This project aimed to transform firsthand research data into a powerful visual campaign exposing the realities of sex buying and its impact on those exploited within the sex trade. Working in collaboration with an anti-trafficking coalition, the goal was to confront public misconceptions about “consensual” sex buying and highlight the harm and disregard that underlie the demand side of exploitation.
This project aimed to transform firsthand research data into a powerful visual campaign exposing the realities of sex buying and its impact on those exploited within the sex trade. Working in collaboration with an anti-trafficking coalition, the goal was to confront public misconceptions about “consensual” sex buying and highlight the harm and disregard that underlie the demand side of exploitation.
The campaign drew from original research conducted in New York City, in which ads were placed and real responses from sex buyers were analyzed.
I took the raw data and voicemails from this study and developed the creative concept, script, and complete visual narrative. The video integrates actual audio clips from the research to create a visceral, authentic impact that statistics alone could not convey.
Using minimalist motion design, stark contrasts, and emotionally charged pacing, I aimed to craft a piece that was both informative and deeply humanizing, encouraging viewers to question normalized ideas about the sex trade and consider the consequences of demand.
The final video was used in coalition advocacy, public awareness campaigns, and community education events across New York. It successfully bridged the gap between data and empathy, turning research findings into an urgent, shareable message that inspired discussion and called for change.
I took the raw data and voicemails from this study and developed the creative concept, script, and complete visual narrative. The video integrates actual audio clips from the research to create a visceral, authentic impact that statistics alone could not convey.
Using minimalist motion design, stark contrasts, and emotionally charged pacing, I aimed to craft a piece that was both informative and deeply humanizing, encouraging viewers to question normalized ideas about the sex trade and consider the consequences of demand.
The final video was used in coalition advocacy, public awareness campaigns, and community education events across New York. It successfully bridged the gap between data and empathy, turning research findings into an urgent, shareable message that inspired discussion and called for change.
