Created for Sexual Assault Awareness Month, this campaign sought to challenge public perceptions of consent within the context of the sex trade. The goal was to provoke critical thinking around a question too often overlooked: Can a transaction ever equal true consent?
Created for Sexual Assault Awareness Month, this campaign sought to challenge public perceptions of consent within the context of the sex trade. The goal was to provoke critical thinking around a question too often overlooked: Can a transaction ever equal true consent?
Partnering with the coalition, I co-developed the creative direction and narrative structure for this educational video, which blends survivor-centered messaging with emotional storytelling.
I led the storyboarding, animation, and overall visual direction, ensuring that the piece communicated its message with both clarity and impact.
Featuring the voice of actress and activist Ashley Judd, the video combines authentic quotes from real sex buyers with subtle AI voiceover techniques to contrast empathy with exploitation. The design approach emphasized minimalism and emotional pacing, allowing the weight of the words and visuals to carry the message without sensationalism.
The campaign achieved powerful engagement, reaching over 230,000 views on Instagram, and became a cornerstone for public education during Sexual Assault Awareness Month. By blending data, art, and advocacy, this project helped audiences reflect deeply on the meaning of consent and the human cost of the sex trade.
I led the storyboarding, animation, and overall visual direction, ensuring that the piece communicated its message with both clarity and impact.
Featuring the voice of actress and activist Ashley Judd, the video combines authentic quotes from real sex buyers with subtle AI voiceover techniques to contrast empathy with exploitation. The design approach emphasized minimalism and emotional pacing, allowing the weight of the words and visuals to carry the message without sensationalism.
The campaign achieved powerful engagement, reaching over 230,000 views on Instagram, and became a cornerstone for public education during Sexual Assault Awareness Month. By blending data, art, and advocacy, this project helped audiences reflect deeply on the meaning of consent and the human cost of the sex trade.
