This campaign was designed to illuminate the often-overlooked driver of sex trafficking: demand. The goal was to help the general public understand how the market for prostitution directly fuels exploitation, and how reducing demand is key to ending trafficking at its roots.
This campaign was designed to illuminate the often-overlooked driver of sex trafficking: demand. The goal was to help the general public understand how the market for prostitution directly fuels exploitation, and how reducing demand is key to ending trafficking at its roots.
Working closely with the advocacy group, I co-developed the script and narrative structure to translate this complex issue into a clear, emotionally compelling visual message. I led the animation design and storyboarding, focusing on a balance of urgency and education—simplifying the economic chain of demand and exploitation through dynamic, symbolic visuals.
The video features actor and activist Terry Crews, whose powerful narration helped amplify the campaign’s reach and credibility. Through bold motion graphics and sharp visual metaphors, the piece underscores how every act of purchase contributes to a global system of harm—and how collective responsibility can drive change.
The collaboration resonated widely, garnering over 630,000 views on Instagram and being showcased on Terry Crews’ official account, expanding public engagement and awareness around the issue in an accessible, visual way.
Working closely with the advocacy group, I co-developed the script and narrative structure to translate this complex issue into a clear, emotionally compelling visual message. I led the animation design and storyboarding, focusing on a balance of urgency and education—simplifying the economic chain of demand and exploitation through dynamic, symbolic visuals.
The video features actor and activist Terry Crews, whose powerful narration helped amplify the campaign’s reach and credibility. Through bold motion graphics and sharp visual metaphors, the piece underscores how every act of purchase contributes to a global system of harm—and how collective responsibility can drive change.
The collaboration resonated widely, garnering over 630,000 views on Instagram and being showcased on Terry Crews’ official account, expanding public engagement and awareness around the issue in an accessible, visual way.
