The goal of this project was to transform a complex piece of public policy into an engaging, easy-to-understand educational video that could mobilize public support and inform advocacy efforts across the United States. The client, World Without Exploitation, sought to raise awareness about groundbreaking legislation recently passed in Maine that reimagines justice and protection for survivors of sexual exploitation.
The goal of this project was to transform a complex piece of public policy into an engaging, easy-to-understand educational video that could mobilize public support and inform advocacy efforts across the United States. The client, World Without Exploitation, sought to raise awareness about groundbreaking legislation recently passed in Maine that reimagines justice and protection for survivors of sexual exploitation.
The challenge was translating legal and policy language into a compelling visual narrative that would resonate with a broad audience- advocates, policymakers, and everyday community members alike. Drawing from the organization’s brand guidelines, I designed an animated explainer that balances clarity with emotional resonance, using motion graphics to simplify key concepts and debunk common misconceptions surrounding the legislation.
I collaborated closely with the client team, who provided the core script, while I developed the visual storytelling approach, created all animations, and delivered the voiceover narration. The tone was intentionally warm, confident, and informative; reflecting both the urgency and optimism of the movement.
The challenge was translating legal and policy language into a compelling visual narrative that would resonate with a broad audience- advocates, policymakers, and everyday community members alike. Drawing from the organization’s brand guidelines, I designed an animated explainer that balances clarity with emotional resonance, using motion graphics to simplify key concepts and debunk common misconceptions surrounding the legislation.
I collaborated closely with the client team, who provided the core script, while I developed the visual storytelling approach, created all animations, and delivered the voiceover narration. The tone was intentionally warm, confident, and informative; reflecting both the urgency and optimism of the movement.
